I have always loved supporting small businesses. Since I couldn't think of anything that I am good at making, I decided to purchase things that I would want to buy as a customer and that others might love as well. So I started purchasing from women-owned, small businesses to support them and to spread the word about their brand and their products.
Connecting with my customers
Hand-picked, curated goods help build a connection with my customers. By carefully choosing these items I know they will love, its like I'm essentially saying to them, "This is for you."